Petrol stations may be getting bigger and glitzer.but these Trusted Brand winners haven’t forgotten their roots.“Some 99 percent of our customers come for fuel.” Says a spokesperson for Chervon in Hong Kong,the distributor of the Caltex Brand.“Therefore our priority is to continue to improve our refueling service.”
These Trusted Brands also invest substantially in researching and developing fuel products.Last year,Caltex launched its diesel fuel with Techron D,joining its petrol counterpart.“Caltex with Techron helps keep the vital engine parts that enhance power and acceleration clean,giving a smooter drive,better fuel efficiency,less emission and improving reliability,”explains a chevron spokesperson.In Malaysia,a petronas spokesperson highlights the primax range of fuels,enhanced with sinar additives.Friction Modifier protects the engine’s componenets,Combustion improver enhances overall engine efficiency,while Synthetic Detergent cleans and prevents deposit build-up,aiding fuel efficiency.The primax range also comes with reduced sulphur content,rendering emissions less harmful to the environment.
The bright lights of these Trusted Brand winners draw motorists to a dazzling array of services,including restaurants,banking,shopping and more.
Resource:Reader Digest May 2010 Trusted brand (pg 72)
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