KFC

There’s an old saying that family that eats together,stays together.Meal times are opportunities to bond,to share news and laughter and leave the table feeling content and secure.Meal times are also occasions for enjoying good food.Value propositions and new tastes topped the menu last year as Trusted Brand family restaurants worked hard to support consumers who turned out for meals despite the economic downturn.
“One of our most popular promotions was jom jimat,”says Jamaludin Md Ali,managing director of QSR Brands and KFC holdings in Malaysia.“For just RM4.90,consumers could enjoy a full meal plus a soft drink-it become so popular it’s now part of our permanent menu,” KFC also lured consumers with exciting new items such as Zinger Tower,Fiery Crunch,Cheezy Chickaroni,Shrimp Stix and Hot Rods.The new-look breakfast menu tantalized with favourites like chicken porridge and nasi lemak and introduced the A.M. Twister and A.M. Riser.Consumer interest the cheap food from KFC because of the economy
situation.

Resource:Reader digest May 2010 trusted brand(pg82)