Beer Carlsberg

People always keep a little aside for entertainment-consumption patterns simply changes.Last year,Trusted Brands beer makers actually as consumers shifted from liquor to beer.
“The connections people have to a beer never change.”says soren Ravn,carlsberg’s managing director in Malaysia,“It’s unique beverage and is consumed pretty much everywhere and at any occasion-counsumers like their beer fresh and chilled just right.”he says,adding that last year,Carlsberg increased its market share by one percentage point.In the Philipines,the beer market is led by the San Miguel brand.Established in 1890,San Miguel was asia’s first brewery.The brand is now available throughout the region,with manufacturaing operations in Hong Kong,China,Indonesia,Vietnam,Thailand,and Malaysia.its products are exported to 60 markets around the world.
It has a full range of beveranges to suit all palettes and that diversity is what keeps a beermaker ahead in such a mature market.Recently,Carlsberg Malaysia launched Carlsberg extra cold and Carlsberg Gold,a brew inspired by a 19th century recipe which uses three different malts,double brewed,blended and then matured together to marry their flavours and aromas.The new brew has clinched a number of awards.Remaining contemporary and interesting is crucial for a trusted brand.Carlsberg sponsors and participates in sporting activities like football and golf to connect with fans.The new Carlsberg profile bottle and can were launched to cater to young and trendy consumers who seek coolness and style.

Resource:Reader Digest May 2010 Trusted Brand(PG 111)