Internet Service Provider

The broadband experience is about connection,speed and affordability.The ultimate broadband experience is about a whole lot more.In the philipines,PLDT myDSL offers the triples play service of voice,video and internet service.
In addition to unlimited broadband and landline access,every PLDT myDSL subscription comes with watchpad-the first portal by a telco in the philipines to give exculsive shows and movies to its subscribes at no added cost.Much-anticipated live streamed events such as speed circuit car drifting and boxing events like the recent Manny Pacquiao versus Joshua Clottey bout are also available to myDSL subscribers at attractive rates.
Competition is tough in this industry.The internet service provider must cater to costumers different lifestyles.In particular,it should be fun and lure and excite consumers with entertainment applications.In Malaysia,TM’s streamyx broadband service offers Hypp.TV for only RM10 a month.The service providers access to six video on demand,15 palyout and 17 live streaming channels,which offer programming choices freom both domestic and overseas sources.
“Video on demand offers subscribers the ability to watch their favourite shows as and when the want,”explains Dato’Zamzamzairani Mohd Isa,TM’S group chief executive officer. “It’s as easy as picking programmes from a menu.” TM’s high spedd broadband offering,UniFi,which bundles voice,video and internet services,was recently launched in four initial areas in klang valley.It promises even more TV programme choices as it is rolled out across Malaysia over the next two years. “More channels,online gaming,and interactive shopping are just some of the possibilities that will make the overall experience engaging for consumers,”adds Zamzamzairani.

Resource:Reader Digest May 2010 Trusted Brand 2010(pg 95)